https://msouvanthalisith.com/header
2025-12-01T00:58:58+00:00
always
0.5
https://freight.cargo.site/t/original/i/S2672730548193729934883060944167/New-logo-for-the-boy-with-the-longest-strongest-last-name-in-the-business-2.Hats-off-chops-up.mp4
https://msouvanthalisith.com
2025-12-01T00:27:51+00:00
always
0.5
https://freight.cargo.site/t/original/i/P2671882300861876985819562478887/284630282_177682588021025_803184.jpg
Semi Permanent Sydney<br />Spatial Design<br />
<span style="color: rgb(139, 139, 139);">Window transformation and signage design at the heritage-listed Carriageworks for Semi Permanent 2022 Sydney.</span>
https://freight.cargo.site/t/original/i/D2671882301249258611367463062823/395494265_1044469576747660_44629.jpg
Future State NZ<br />Wayfinding<br />
<span style="color: rgb(139, 139, 139);">Signage for Future State NZ played up the language of the festival.</span>
https://freight.cargo.site/t/original/i/Q2671882302651211160969388985639/UA_Back2Sport_CaseStudy_Carousel_7and8.jpg
Under Armour<br />Heatgear Art Direction<br />
<span style="color: rgb(139, 139, 139);">Frame from Under Armour’s S/S254 Back 2 School campaign. Shot by Very Taste.</span>
https://freight.cargo.site/t/original/i/H2671882301636640236915363646759/A36I2103_Jv5jot7V_20230602105722.jpg
Semi Permanent Sydney<br />Festival Identity<br />
<span style="color: rgb(139, 139, 139);">The identity for Semi Permanent 2023 revolved around the idea of ‘Reformation’ embodied by a motion-led system that embraced rearranging graphics. Designed with Harry Cormarty.</span>
https://freight.cargo.site/t/original/i/Q2671882302706551393190517640487/UA_Back2Sport_CaseStudy_Carousel_1.jpg
Under Armour Heatgear<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Custom type treatment for Under Armour’s S/S254 Back 2 School campaign. Completed at Pretty–Soon®. </span>
https://freight.cargo.site/t/original/i/C2671882302429850232084874366247/Messinaville_Identity_WorkingFile.jpg
Messinaville<br />Wordmark<br />
<span style="color: rgb(139, 139, 139);">Wordmark for the new Gelato Messina HQ precinct. Inspired by the Italian migrant community and industrial niehgbourhood around Marrickville. Custom Acid DOSS from Sharp Type to match the existing parent wordmark. </span>
https://freight.cargo.site/t/original/i/G2671882302134702326905521540391/ACC_PosterWall_mockup_1.jpg
Afro Caribbean Carnival 2025<br />Visual Identity<br />
<span style="color: rgb(139, 139, 139);">The Afro Caribbean Carnival is an annual festival of Afro Caribbean music and culture. The 2025 identity puts rhythm at the heart of the design system, with a type treatment that dances on the page. Completed with SODAA.<br />
</span>
https://freight.cargo.site/t/original/i/O2671882300935663962114400685351/An-animation-from-a-Gucci-x-adidas-project-we-got-to-work-on-at-semipermanent---giving-table-te.mp4
adidas x Gucci<br />Animation<br />
<span style="color: rgb(139, 139, 139);">Scoreboard animation for <span style="color: rgb(139, 139, 139);">the adidas x Gucci activation in Pitt St Mall.</span></span>
https://freight.cargo.site/t/original/i/S2671882301858001165799878266151/WINTER_Social_CaseStudy_01.mp4
1963Winter<br />Visual Identity<br />
<span style="color: rgb(139, 139, 139);">Identity for 1963Winter, an experimental floral design studio by Shanice Tran.</span>
https://freight.cargo.site/t/original/i/X2671882301396832563957139475751/C01L0466.jpg
Future State NZ<br />Screen Design<br />
<span style="color: rgb(139, 139, 139);">Conference content and animations for Future State NZ.</span>
https://freight.cargo.site/t/original/i/O2671882301083237914704077098279/351131856_567086385507885_277025.jpg
Semi Permanent Sydney<br />Signage<br />
<span style="color: rgb(139, 139, 139);">The 2023 edition of Semi Permanent made more use of digital screens to accomodate the motion-led design system. Designed with Janey Li.</span>
https://freight.cargo.site/t/original/i/Y2671882301378385819883429924135/FutureState_2023_CaseStudy_01.jpg
Future State NZ<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Visual identity for Future State NZ, a Semi Permanent and Spark NZ collaboration. The festival brings together leaders in tech and sustainability to discuss radical innovations for a better future. Completed at Semi Permanent, with Harrison Cromarty and Janey Li.</span>
https://freight.cargo.site/t/original/i/Q2671882300898770473966981582119/284443621_5084208058294639_78710.jpg
Semi Permanent Sydney<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">OOH Campaign for Semi Permanent 2022 Sydney. </span>
https://freight.cargo.site/t/original/i/E2671882301655086980989073198375/Screenshot-2025-07-15-at-9.25.31.jpg
Woolmark<br />60 Years Campaign<br />
<span style="color: rgb(139, 139, 139);"><a href="https://www.google.com/search?q=katharina+bosse&sca_esv=f6c883c8c5dd5edb&udm=2&biw=1728&bih=958&ei=63nPZ9zNEvDGkPIPm4ibgQ0&ved=0ahUKEwic79qw2YCMAxVwI0QIHRvEJtAQ4dUDCBE&uact=5&oq=katharina+bosse&gs_lp=EgNpbWciD2thdGhhcmluYSBib3NzZTIFEAAYgAQyBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB4yBBAAGB5IwQlQ7wdY7wdwAXgAkAEAmAE3oAE3qgEBMbgBA8gBAPgBAZgCAaACO5gDAIgGAZIHATGgB4UF&sclient=img" style="color: rgb(139, 139, 139);" target="_blank">Design for Woolmark’s 60 Year anniversary. Completed</a> under the Creative Direction of Mitchell Oakley Smith.</span>
https://freight.cargo.site/t/original/i/R2671882302042468606536973782311/RaddatzKueber_SocialLaunch_06.mp4
RaddatzKueber<br />Design System<br />
<span style="color: rgb(139, 139, 139);">A selection of posters and type layouts for RaddatzKueber.</span>
https://freight.cargo.site/t/original/i/N2671882301341492331736010820903/IMG1467_GucciAdidas_SemiPermanen.jpg
adidas x Gucci<br />Activation<br />
<span style="color: rgb(139, 139, 139);">Custom table tennis paddels and spatial design for the adidas x Gucci activation in Pitt St Mall.</span>
https://freight.cargo.site/t/original/i/S2671882301691980469136492301607/SP_NowOrNever2023_CaseStudy_OOH.jpg
Now or Never<br />Design System<br />
<span style="color: rgb(139, 139, 139);">Bus stop takeover for Now or Never, a festival of art, ideas, sound and technology in Naarm (Melbourne).</span>
https://freight.cargo.site/t/original/i/H2671882302964805810222451363111/A7C01328-Edit.jpg
Hopes & Dreams Club: Trust The Process<br />Spatial Design<br />
<span style="color: rgb(139, 139, 139);">‘Trust The Process’ brought the Hopes & Dreams Club down to Naarm for a creative workshop on Adobe’s AI tools. The spatial design embraced the stripped back warehouse aesthetic to feature a statement scaff structure with digital screens. Build by Boom. </span>
https://freight.cargo.site/t/original/i/D2671882301544406516546815888679/SP_20YRBOOK_Flatlays_02.jpg
Semi Permanent: 20 Years Forward & Back<br />Publication<br />
<span style="color: rgb(139, 139, 139);">Editorial design for Semi Permanent: 20 Years Forward & Back, featuring work from Jonathan Zawada, Banksy, Sabine Marcelis, Virgil Abloh, Gail BIchler and many more. <span style="color: rgb(139, 139, 139);">Creative Directed by Murray Bell and Mitchell Oakley Smith. Designed with Harrison Cromarty, Gigi Fong and Samson Ossendryver.</span></span>
https://freight.cargo.site/t/original/i/Q2671882301101684658777786649895/351394499_969469737810892_888721.jpg
Semi Permanent Sydney 2023<br />Tote Bag<br />
<span style="color: rgb(139, 139, 139);">The Semi Permanent tote bag is an iconic marker of inquisitive creative. For the 2023 edition, we custom printed a camo pattern on a heavier drill material. Designed with Gigi Fong.</span>
https://freight.cargo.site/t/original/i/Q2671882301747320701357620956455/Rain_Poster_Stories.mp4
The Rain by Yukio Tsuji<br />Poster<br />
<span style="color: rgb(139, 139, 139);">Poster inspired by ‘The Rain’, a poem by Yukio Tsuji.</span>
https://freight.cargo.site/t/original/i/V2671882301673533725062782749991/10_incu_gifting_accessories_full.jpg
Incu: Larger Than Life<br />Store Graphics<br />
<span style="color: rgb(139, 139, 139);">Store VM for Incu’s end of year gifting campaign. Oversized vinyl stickers and sculptural balloon plinths were set up across stores all over Australia. </span>
https://freight.cargo.site/t/original/i/G2671882302577424184674550779175/StudioMIMU_LandAndForm_Monocle_4.jpg
Land and Form Studios<br />Presentation Templates<br />
<span style="color: rgb(139, 139, 139);">Bolder page designs for internal templates and tender documents for Land and Form Studios.</span>
https://freight.cargo.site/t/original/i/K2671882301027897682482948443431/-FUTURE-STATE---TYPEFACEOur-recent-festival-branding-work-for-Future-State-gave-us-the-opportu.mp4
Future State NZ<br />Typeface<br />
<span style="color: rgb(139, 139, 139);">Custom typeface for Future State NZ, a Semi Permanent and Spark NZ collaboration. The typeface was inspired by the holepunched data cards read by early computers. </span>
https://freight.cargo.site/t/original/i/R2671882301728873957283911404839/SECRETSNACKS_CASE_STUDY_IMAGE_02.jpg
Secret Snacks<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">In collaboration with 4A Centre of Contemporary Art and City of Sydney, Studio MIMU created a campaign to promote iconic restaurants in Eora’s Haymarket. The campaign featured Kylie Kwong, Benjamin Law, Luisa Brimble and James Jirat Patradoon. </span>
https://freight.cargo.site/t/original/i/Y2671882300991004194335529340199/Our-Larger-Than-Life-campaign-for-incu_clothing-Towards-the-end-of-last-year-the-semiperma.mp4
Incu: Larger Than Life<br />Gifting Campaign<br />
<span style="color: rgb(139, 139, 139);">Creative direction for Incu’s end of year gifting campaign. Completed at Semi Permanent. 3D by Will Stephenson.</span>
https://freight.cargo.site/t/original/i/K2671882302872572089853903605031/AGWA_Rone_Social_4.mp4
TIME•RONE<br />Exhibition Catalog<br />
<span style="color: rgb(139, 139, 139);">Editorial spreads from TIME•RONE at the Art Gallery of Western Australia.</span>
https://freight.cargo.site/t/original/i/E2671882301894894653947297369383/1963-WINTER-SocialCampaign_7.jpg
1963Winter<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Design for 1963Winter’s editorial campaign.</span>
https://freight.cargo.site/t/original/i/K2671882300843430241745852927271/landor_nib_visual_02_3840x2160px.mp4
nib<br />Rebrand<br />
<span style="color: rgb(139, 139, 139);">Full rebrand for nib health insurance. Visual identity, art direction, motion principles, web and brand guidelines. Completed at Landor with Sam Wall, Abi Singman, Chiara La Rosa, Elodie Hennessy-Trupheme and Avi Bamra. </span>
https://freight.cargo.site/t/original/i/E2671882300788090009524724272423/image-3.jpg
nib<br />Illustration Art Direction<br />
<span style="color: rgb(139, 139, 139);">With Seb Curi for nib health insurance. </span>
https://freight.cargo.site/t/original/i/Y2671882302503637208379712572711/StudioMIMU_LandAndForm_Monocle_2.gif
Land and Form Studios<br />Wordmark<br />
<span style="color: rgb(139, 139, 139);">Exploration and custom cutting of Land and Form Studios’ new wordmark. The resolved wordmark uses a custom version of Reform by Source Type.</span>
https://freight.cargo.site/t/original/i/B2671882301267705355441172614439/405251573_1005252180765934_67464.jpg
Now or Never<br />Art Direction<br />
<span style="color: rgb(139, 139, 139);">Art direction for festival photography embracing the blurring of moments being felt in real-time. </span>
https://freight.cargo.site/t/original/i/X2671882301765767445431330508071/JensenInterceptor_AU2023Tour_Artwork_1080x1350.jpg
Jensen Interceptor AU Tour<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Design, illustration and custom typography for Jensen Interceptor’s AU tour presented by Bizarro.</span>
https://freight.cargo.site/t/original/i/V2671882302817231857632774950183/2024-Rone-Website.gif
TIME•RONE<br />Website<br />
<span style="color: rgb(139, 139, 139);">The TIME•RONE website expanded upon our time-inspired design system and brought contemporary interactivity to the online experience. Build by Digital Creative.</span>
https://freight.cargo.site/t/original/i/T2671882301120131402851496201511/Rare-with-Google---WebsiteOver-the-last-5-years--the-team-at-semipermanent-have-been-champions--1.mp4
Rare with Google<br />Website<br />
<span style="color: rgb(139, 139, 139);">Design for the Rare with Google website, celebrating 7 years of DE&I education and action within the creative industries. Completed at Semi Permanent with Harrison Cromarty. Build by Phantom. </span>
https://freight.cargo.site/t/original/i/Z2671882302983252554296160914727/A7C01643.jpg
Hopes & Dreams Club: Fever Dream<br />Curation + Hosting<br />
<span style="color: rgb(139, 139, 139);">The Hopes & Dreams Club, powered by Adobe, curated a lineup of digital artists featuring David Porte Beckefeld, Tom Vanderzeil and Ruiying Zeng. The evening and interviews were hosted by me.</span>
https://freight.cargo.site/t/original/i/O2671882302724998137264227192103/UA_Back2Sport_CaseStudy_Carousel_3and4.jpg
Under Armour Heatgear<br />Art Direction<br />
<span style="color: rgb(139, 139, 139);">Frame from Under Armour’s S/S254 Back 2 School campaign. Shot by Very Taste.</span>
https://freight.cargo.site/t/original/i/T2671882302946359066148741811495/SimpleComplex_Social_P1a-Sound.mp4
Simple Complex<br />Visual Identity<br />
<span style="color: rgb(139, 139, 139);">Identity for Simple Complex, an advanced daily nutrition brand. The design system is powered by the magic ratio ‘72:1’, which is the product’s distinctive formulation of vitamins, minerals and wholefood ingredients. </span>
https://freight.cargo.site/t/original/i/H2671882302060915350610683333927/RaddatzKueber_SocialLaunch_08.jpg
RaddatzKueber<br />Business Cards<br />
<span style="color: rgb(139, 139, 139);">Letterpressed business cards for <span style="color: rgb(139, 139, 139);">RaddatzKueber.</span> Printed by Kopo Studios on Colorplan paper.</span>
https://freight.cargo.site/t/original/i/Y2671882302558977440600841227559/StudioMIMU_LandAndForm_Monocle_5.gif
Land and Form Studios<br />Iconography<br />
<span style="color: rgb(139, 139, 139);">A series of icons for Land and Form Studios, building upon their new visual language.</span>
https://freight.cargo.site/t/original/i/F2671882302171595815052940643623/OLEUM_VIMEO_4-1824x1026.jpg
Oleum<br />Titles<br />
<span style="color: rgb(139, 139, 139);">Film titles and credits designed for Oleum — A Sydney Opera, by Subversus and commissioned by the Sydney Opera House.</span>
https://freight.cargo.site/t/original/i/I2671882301009450938409238891815/SEMI-PERMANENT-20-YEARS-FORWARD---BACKTo-understand-the-magnitude-of-the-Semi-Permanent-festival.mp4
Semi Permanent: 20 Years Forward & Back<br />Publication<br />
<span style="color: rgb(139, 139, 139);">A monumental tome of creative ideas, iconic design and a 20 years archive of the Southern Hemisphere’s largest festival for creativity and design. Completed at Semi Permanent. Creative Directed by Murray Bell and Mitchell Oakley Smith. Designed with Harrison Cromarty, Gigi Fong and Samson Ossendryver. </span>
https://freight.cargo.site/t/original/i/I2671882302024021862463264230695/RaddatzKueber_SocialLaunch_02.jpg
RaddatzKueber<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Visual Identity for a<span style="color: rgb(139, 139, 139);">rchitectural practice, </span> Raddatz Kueber. A rational approach to their pracitce in careful understanding. <span style="color: rgb(139, 139, 139);">Set in Gerstner-Programm by Forgotten Shapes. </span></span>
https://freight.cargo.site/t/original/i/Y2671882301452172796178268130599/SemiPermanent_NZ23_mattclode_WEB-3.jpg
Semi Permanent Wellington<br />Festival Design<br />
<span style="color: rgb(139, 139, 139);">Scaffold structure signage for the entrance of the Semi Permanent Wellington Art & Design Fair. Designed with Gigi Fong.</span>
https://freight.cargo.site/t/original/i/U2671882301562853260620525440295/SP_20YRBOOK_HeroImage_07.jpg
Semi Permanent: 20 Years Forward & Back<br />Photography<br />
<span style="color: rgb(139, 139, 139);">Art Direction for Semi Permanent’s 20-year book. Shot with the idea this would become a time capsule of inspiration for future generations to propel from. Photographed by Anna Pogossova.<br />
</span>
https://freight.cargo.site/t/original/i/D2671882302595870928748260330791/StudioMIMU_LandAndForm_Monocle_3.jpg
Land and Form Studios<br />Typography<br />
<span style="color: rgb(139, 139, 139);">A refined type system built around Futura for Land and Form Studios.</span>
https://freight.cargo.site/t/original/i/N2671882302632764416895679434023/StudioMIMU_LandAndForm_Monocle_7.jpg
Land and Form Studios<br />Rebrand<br />
<span style="color: rgb(139, 139, 139);">Land and Form Studios are an Eora-based landscape architecture firm that focus on bringing people and nature closer together through design. The new visual identity embraced more natural curves set against precise right-angles, and brought a native flora-insipred colour palette into the toolkit.</span>
https://freight.cargo.site/t/original/i/L2671882302854125345780194053415/AGWA_Rone_Social_2.jpg
TIME•RONE<br />Exhibition Catalog<br />
<span style="color: rgb(139, 139, 139);">Renowned Naarm-based artist, RONE, brought his sold out immersive exhibition to the Art Gallery of Western Australia. Publication design featuring photos of the original Flinders St exhibition and fold-out spread of the Perth-exclusive room he created. </span>
https://freight.cargo.site/t/original/i/H2671882301138578146925205753127/Rare-with-Google---WebsiteOver-the-last-5-years--the-team-at-semipermanent-have-been-champions-.mp4
Rare with Google<br />Website<br />
<span style="color: rgb(139, 139, 139);">Guidelines for the Rare with Google website. Designed with Harrison Cromarty.</span>
https://freight.cargo.site/t/original/i/M2671882301212365123220043959591/Future-State--Festival-of-Radical-InnovationEarlier-in-the-year-we-launched-a-new-platform-for--1.mp4
Future State NZ<br />Icon System<br />
<span style="color: rgb(139, 139, 139);">Future State NZ’s iconography works on the same grid as the typeface and helps to communicate a summary of the big ideas behind each keynote.</span>
https://freight.cargo.site/t/original/i/G2671882301157024890998915304743/NOW-OR-NEVER-2023-FESTIVAL-IDENTITYNoN-is-an-invitation-to-throw-caution-to-the-wind--welcome-th-1.mp4
Now or Never<br />Motion<br />
<span style="color: rgb(139, 139, 139);">Now or Never motion system, blending hues of red and pink to celebrate ephemerality and the emotional warmth of urgency. </span>
https://freight.cargo.site/t/original/i/F2671882300972557450261819788583/Our-Larger-Than-Life-campaign-for-incu_clothing-Towards-the-end-of-last-year-the-semiperma-1.mp4
Incu: Larger Than Life<br />Gifting Campaign<br />
<span style="color: rgb(139, 139, 139);">Creative direction for Incu’s end of year gifting campaign. 3D by Will Stephenson.</span>
https://freight.cargo.site/t/original/i/C2671887673660555894463566155047/IMG_7530.jpg
Messinaville<br />Placemaking<br />
<span style="color: rgb(139, 139, 139);">Placemaking strategy and large-scale neon signage for the new Gelato Messina HQ precinct, Messinaville. Made by the amazing local craftsmen at SignKiosk.</span>
https://freight.cargo.site/t/original/i/D2671898080612586006591624940839/NOW-OR-NEVER-2023-FESTIVAL-IDENTITYNoN-is-an-invitation-to-throw-caution-to-the-wind--welcome-th-2.mp4
Now or Never<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Identity for Now or Never. Completed at Semi Permanent with Anastasia Liolio, Harrison Cromarty and Janey Li.</span>
https://freight.cargo.site/t/original/i/E2671900297339374600194733083943/08_small.mp4
G.Y.R.O<br />Motion<br />
<span style="color: rgb(139, 139, 139);">Motion system for Get Your Record Out, celebrating the global distribution of Australian talent.</span>
https://freight.cargo.site/t/original/i/T2671902523529342903610841206055/01.MP4
G.Y.R.O<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Rebrand for Australia’s leader in music distro and artist services, Get Your Record Out. Done at Pretty–Soon® with Joseph Dennis and Michael Norman. </span>
https://freight.cargo.site/t/original/i/I2671906855839422334667585981735/02-alt.PNG
G.Y.R.O<br />Wordmark<br />
<span style="color: rgb(139, 139, 139);">Get Your Record Out wordmark, using custom Diatype by Dinamo.</span>
https://freight.cargo.site/t/original/i/H2671916784522718847728100019495/WoolmarkPlus_Social_Tile_2smol.mp4
Woolmark+<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Visual Identity for Woolmark’s new sustainability program, Woolmark+, bringing together innovations in farming, land care and nature positive wool production. Completed at Semi Permanent. Creative Direction by Mitchell Oakley Smith.<br />
</span>
https://freight.cargo.site/t/original/i/E2671917099888255531866594446631/WoolmarkPlus_Social_Tile_4.jpg
Woolmark+<br />Logo<br />
<span style="color: rgb(139, 139, 139);">Symbol and identity system for Woolmark+, that features a woven plus alongside Franco Grignani’s iconic skein.</span>
https://freight.cargo.site/t/original/i/V2671919792135212857554524146983/WoolmarkPlus_Social_Tile_5.jpg
Woolmark+<br />Iconography<br />
<span style="color: rgb(139, 139, 139);">A set of icons to compliment the Woolmark+ visual identity, taking on the stenciled qualities of the plus.</span>
https://freight.cargo.site/t/original/i/Y2671930165901550381079099575591/Puma_Mostro-3D_Social_5-and-6.jpg
A$AP x Puma: Mostro 3D<br />Campaign Graphics<br />
<span style="color: rgb(139, 139, 139);">Campaign graphics for the A$AP x Puma Mostro 3D limited edition colourway. <span style="color: rgb(139, 139, 139);">With Michael Norman and Cameron Galley.</span> </span>
https://freight.cargo.site/t/original/i/S2671930926460808540123912703271/Puma_Mostro-3D_Social_3.jpg
A$AP x Puma: Mostro 3D<br />Poster<br />
<span style="color: rgb(139, 139, 139);">Poster design for the A$AP x Puma: Mostro 3D limited edition colourway.</span>
https://freight.cargo.site/t/original/i/U2672666162194723893127967903015/2024-Rone_9x16_final-Design-Overviewsmall.mp4
TIME•RONE<br />Exhibition Identity<br />
<span style="color: rgb(139, 139, 139);">The TIME•RONE exhibition identity spanned everything from a large-scale digital takeover at Yagan Square through to print, signage and socials. Completed at Pretty–Soon®.</span>
https://freight.cargo.site/t/original/i/M2672667336606685345846571535655/UA_Back2Sport_CaseStudy_Carousel_5small.mp4
Under Armour Heatgear<br />Motion<br />
<span style="color: rgb(139, 139, 139);">Motion direction for Under Armour’s S/S254 Back 2 School campaign. Filmed by Very Taste and VFX by Maxwell Prendergast. </span>
https://freight.cargo.site/t/original/i/R2672668309617095001804290624807/ACC_Mobile_mockup_1small.mp4
Afro Caribbean Carnival 2025<br />Visual Identity<br />
<span style="color: rgb(139, 139, 139);">The Afro Caribbean Carnival announced its lineup to the infectious rhythms of Alison Hinds. The campaign took inspiration from early reggae and dub posters and brought life to every element through motion. </span>
https://freight.cargo.site/t/original/i/R2672670549125612526438695013671/Messinvaille_FactoryVinyl_Small.mp4
Messinaville<br />Wayfinding<br />
<span style="color: rgb(139, 139, 139);">Factory wayfinding strategy and design done together with Muriel Ann Ricafrente (STUDIO MIMU).</span>
https://freight.cargo.site/t/original/i/J2672735498451289091136075304231/MIMU_Portrait_CloseUp_Animation_INTsmall.mp4
Close Up Talks: Studio MIMU<br />Animation<br />
<span style="color: rgb(139, 139, 139);">Promotion for Muriel Ann Ricafrente and I’s keynote at Close Up Talks, a monthly gathering run by SCCO Studio.</span>
https://freight.cargo.site/t/original/i/M2672839870461299533105890561319/Oleum_Social_3small.mp4
Oleum<br />
<span style="color: rgb(139, 139, 139);">Titles for Oleum by Subversus and commissioned by the Sydney Opera House, a film that reimagines the opera format through a Western Sydney lens. </span>
https://freight.cargo.site/t/original/i/E2672842391651599063285148126503/Oleum_Social_1small.mp4
Oleum<br />Poster<br />
<span style="color: rgb(139, 139, 139);">Custom typography and illustration for Oleum by Subversus. A reimagining of classical gothic typefaces through the industrial lens of Sydney’s Western suburbs. 3D by Muriel Ann Ricafrente. </span>
https://freight.cargo.site/t/original/i/C2672852607366233363266285309223/A7C07927.jpg
Hopes & Dreams Club: Fever Dream<br />Curation + Hosting<br />
<span style="color: rgb(139, 139, 139);">The Hopes & Dreams Club, powered by Adobe, brought together the community for an evening of talks under the theme of ‘Fever Dream’. Curated a diverse lineup of the industry’s most exciting new voices and hosted the night. </span>
https://freight.cargo.site/t/original/i/R2672861941676989077331336727847/SimpleComplex_Website-3.mp4
Simple Complex<br />Website<br />
<span style="color: rgb(139, 139, 139);">Website design for Simple Complex. Completed at Pretty–Soon®. </span>
https://freight.cargo.site/t/original/i/Y2672866008538421287707633749287/WINTER_Social_CaseStudy_02small.mp4
1963Winter<br />Design System<br />
<span style="color: rgb(139, 139, 139);">Overview of projects for 1963Winter, featuring collaborations with ASICS, Above The Clouds and Chinatown Country Club.</span>
https://freight.cargo.site/t/original/i/I2672867463470019869327388806439/1963-WINTER-SocialCampaign_3small.mp4
1963Winter<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Motion for 1963Winter’s editorial campaign.</span>
https://freight.cargo.site/t/original/i/I2672870792996644709459198184743/Adobe_HDClub_Q2_Flyer_1small.mp4
Hopes & Dreams Club: Trust The Process<br />Poster<br />
<span style="color: rgb(139, 139, 139);">Animated poster for the Hopes & Dreams Club: Trust The Process creative workshop, powered by Adobe. Completed at Pretty–Soon®.</span>
https://freight.cargo.site/t/original/i/C2672874882104850272729214455079/Adobe_FeverDream_Carousel_Asmall.mp4
Hopes & Dreams Club: Fever Dream<br />Poster<br />
<span style="color: rgb(139, 139, 139);">The Hopes & Dreams Club, powered by Adobe, brought together the community for an evening of talks under the theme of ‘Fever Dream’. Completed at Pretty–Soon® with Michael Norman.</span>
https://freight.cargo.site/t/original/i/W2672876409384579111437830950183/Sequence-06_6small2.mp4
Hopes & Dreams Club: Fever Dream<br />Spatial Design<br />
<span style="color: rgb(139, 139, 139);">A massive 30m projection of experimental graphics for the Hopes & Dreams Club: Fever Dream, powered by Adobe. Motion by Michael Norman. </span>
https://freight.cargo.site/t/original/i/F2672877207833449597882063097127/Puma_Mostro-3D_Social_1smallb.mp4
A$AP x Puma: Mostro 3D<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Design direction for the A$AP x Puma Mostro 3D limited edition colourway campaign. Taking inspiration from vintage sci-fi and kaiju films. Completed at Pretty-Soon® with Michael Norman and Cameron Galley.</span>
https://freight.cargo.site/t/original/i/L2672877809787602211172151430439/HD-MAX-Reelsmall2.mp4
Hopes & Dreams Club @ Adobe MAX<br />Digital Activation<br />
<span style="color: rgb(139, 139, 139);">The Hopes & Dreams Club were invited by Adobe to showcase the community’s work at MAX in 2023. The venue displayed artworks from the global club members across 5 walls. Completed at <span style="color: rgb(139, 139, 139);">Pretty–Soon® with Michael Norman and Maxwell <span style="color: rgb(139, 139, 139);">Prendergast</span>.</span></span>
https://freight.cargo.site/t/original/i/Y2672944041383352827567883652391/VictoriaPham_COSMOSIS_Social_4x5wmqll.mp4
COSMOSIS by VP<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Motion and design for Vicoria Pham’s debut album, COSMOSIS, released on the Hospital Hill record label. Album artwork by Jonathan Zawada.</span>
https://freight.cargo.site/t/original/i/V2672946414243383261048636673319/AdditionalAssets_CaseStudy_1sml.mp4
Additional Assets 2025<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Exhibition identity for Additional Assets by Subversus.</span>
https://freight.cargo.site/t/original/i/R2672946951357230455249651076391/AdditionalAssets_02_m2Gallery_23102025_Credit_ravynajassani_byravyna-52edit.jpg
Additional Assets 2025<br />Posters<br />
<span style="color: rgb(139, 139, 139);">Exhibition posters for Additional Assets by Subversus at m2 Gallery, Surry Hills. The show featured the works of 52 filmmakers. Printed by Carbon8.</span>
https://freight.cargo.site/t/original/i/E2672947540214194776205957762343/Mode2025_CaseStudy_1sml.mp4
Mode Festival 2025<br />
<span style="color: rgb(139, 139, 139);">Creative Direction for Mode Festival, an all-day music festival held on Cockatoo Island / Wareamah each year, inspired by the idea of ravers as modern pagans.</span>
https://freight.cargo.site/t/original/i/Y2672948197895961236172601527591/Mode2025_Campaign_1sml.mp4
Mode Festival 2025<br />Campaign Art Direction<br />
<span style="color: rgb(139, 139, 139);">Campaign imagery for Mode Festival, celebrating alter egos. Shot with Anne Thu Pham, styled by Long Truong, hair by Kyye Reed, makeup by Carly Lim, and featuring a number of local fashion designers/brands. </span>
https://freight.cargo.site/t/original/i/M2672949620674884897316608118055/Mode2025_CaseStudy_4.jpg
Mode Festival 2025<br />Typeface<br />
<span style="color: rgb(139, 139, 139);">Custom typeface for Mode Festival that subverts Helvetica into Acitevleh. Engineered by Michael Norman.</span>
https://freight.cargo.site/t/original/i/T2672962615170152972757181631783/IMG_6854_small.mov
Mode Festival 2025<br />Wayfinding<br />
<span style="color: rgb(139, 139, 139);">Wayfinding system and signage design for Mode Festival.</span>
https://freight.cargo.site/t/original/i/O2672966763252599339676634418471/LB2B_DerrickGee_Social_01small.mp4
Laid Back2Back with Derrick Gee<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Animated poster for Laid Back2Back, an intimate evening of talks and music with Derrick Gee at Lawson Flats in Boorloo (Perth).</span>
https://freight.cargo.site/t/original/i/L2672967523516709593542094720295/LB2B_DerrickGee_Social_02b.mp4
Laid Back2Back with Derrick Gee<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Animated poster for Laid Back2Back with Derrick Gee.</span>
https://freight.cargo.site/t/original/i/M2672980129283739803701287030055/Mode_website_comp_sm.mp4
Mode Festival 2025<br />Website<br />
<span style="color: rgb(139, 139, 139);">Fesstival program, artist pages and interactive web design for Mode Festival. Built by Arron McKay.</span>
https://freight.cargo.site/t/original/i/I2672983144680759812633141939495/PHX_XVII_Social_7small.mp4
Phoenix Central Park Season XVII<br />Artist Treatments<br />
<span style="color: rgb(139, 139, 139);">Animated image treatments for artists on the Phoenix Central Park XVII lineup.</span>
https://freight.cargo.site/t/original/i/Y2672986282545713726922710027559/PHX_XVII_WebBackground_FA.mp4
Phoenix Central Park Season XVII<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Comp of the ‘impossible instruments’ series created for Phoenix Central Park Season XVII. 3D by Muriel Ann Ricafrente.</span>
https://freight.cargo.site/t/original/i/M2672988296136956580836235775271/PhoenixSeasonXIII_MultiPlot_Reelsml.mp4
Phoenix Central Park Season XIII<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Design and animation for Phoenix Central Park Season XIII. Inspired by the flames of the mythical bird the venue is named after.</span>
https://freight.cargo.site/t/original/i/R2672988335576095410427257130279/PhoenixSeasonXIII_Social_04sml.mp4
Phoenix Central Park Season XIII<br />Animation<br />
<span style="color: rgb(139, 139, 139);">Text treatment for Phoenix Central Park Season XIII.</span>
https://freight.cargo.site/t/original/i/D2673210696355402208251765820711/BIZARRO_OBJEKTb2bCCL_ANIMATION_SQUAREsmall.mp4
Objekt b2b CCL<br />Poster<br />
<span style="color: rgb(139, 139, 139);">Animated flyer for Objekt b2b CCL, presented by Bizarro.</span>
https://freight.cargo.site/t/original/i/H2673210856233333095092449676583/MIMU_SoftStir_Issue03_Social_4.jpg
Soft Stir Magazine Issue 3<br />Editorial<br />
<span style="color: rgb(139, 139, 139);">4-page editorial design for Victoria Pham’s essay and musical piece for Soft Stir Issue 3. The design is inspired by Pham’s musical piece which combines field recordings with deep, droning distortions. The spread is designed as if the reader was moving between layers of sediment and earth. 3D by Muriel Ann Ricafrente. </span>
https://freight.cargo.site/t/original/i/H2673212242063428376596224380199/HIFEST_CASESTUDY_01small.mp4
Hi-Fest<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Creative Direction and design for Hi-Fest, a hyperpop festival out of Boorloo (Perth). Alongside Muriel Ann Ricafrente, we envisioned a series of ‘intergalactic rave babies’ to become mascots for the festival. </span>
https://freight.cargo.site/t/original/i/H2673212408563740385898637266215/HIFEST_CASESTUDY_02small.mp4
Hi-Fest<br />Artist Tiles<br />
<span style="color: rgb(139, 139, 139);">Artist announcement tiles for Hi-Fest.</span>
https://freight.cargo.site/t/original/i/E2673212683051292202696765312295/220805_incu_jacqumues_pantagonia.jpg
Jacquemus x Nike<br />Retail Design<br />
<span style="color: rgb(139, 139, 139);">To launch the Jacquemus x Nike collection at the Incu Galleries, we created a monlithic sculpture inspired by the sand dunes featured in the runway and transformed the space into a gravity-defying tennis court. Completed at Semi Permanent. Creative Direction by Murray Bell. Build by Paul Wells. Florals by Colourblind Florist.</span>
https://freight.cargo.site/t/original/i/R2673214608503991872426053438759/Adobe_NoPlaceLikeHome_SocialCarousel_1small.mp4
Hopes & Dreams Club: No Place Like Home<br />Campaign<br />
<span style="color: rgb(139, 139, 139);">Poster design for <span style="color: rgb(139, 139, 139);">‘No Place Like Home’ a Hopes & Dreams Club exhibition, powered by Adobe. The HD Club began as a way of fostering creativity on Discord during lockdown. The design language for the exhibition brings tactility to the fore and celebrates the analog photography practices embraced by the community.</span> </span>
https://freight.cargo.site/t/original/i/U2673223723981022640074694036775/No-Place-Like-Home-An-823---hopesdreamsclub-thing.Powered-by-adobe-A-beautiful-exhibition--.mp4
Hopes & Dreams Club: No Place Like Home<br />Motion<br />
<span style="color: rgb(139, 139, 139);">Animation for <span style="color: rgb(139, 139, 139);">‘No Place Like Home’ a Hopes & Dreams Club exhibition, powered by Adobe.</span></span>
https://freight.cargo.site/t/original/i/H2673225258344301203087778352423/Feeling-very-proud-today-to-launch-the-new-semipermanent-wordmark-with-the-team.Iconic-in-name-.mp4
Semi Permanent<br />Rebrand<br />
<span style="color: rgb(139, 139, 139);">New wordmark for Semi Permanent, festival of creativity and design. Custom Universal Sans by Family Type. Designed with Harrison Cromarty, Gigi Fong and Janey Li.</span>
https://freight.cargo.site/t/original/i/N2673225973284761267848870333735/Adobe_Q1_Install_1small.mp4
Hopes & Dreams Club: No Place Like Home<br />Spatial Design<br />
<span style="color: rgb(139, 139, 139);">Design for ‘No Place Like Home’ a Hopes & Dreams Club exhibition, powered by Adobe.</span>
https://freight.cargo.site/t/original/i/R2673226130838402401402150685991/Adobe_Q1_Install_2small.mp4
Hopes & Dreams Club: No Place Like Home<br />Spatial Design<br />
<span style="color: rgb(139, 139, 139);">Creative diection and design for ‘No Place Like Home’ a Hopes & Dreams Club exhibition, powered by Adobe. The artists’ works were hung from nostalgic Hills Hoists, which were suspended upside down from the ceiling throughout the warehouse space. Completed at Pretty–Soon®. Build by OMG Events.</span>
https://freight.cargo.site/t/original/i/L2673226732866341990987077225767/New-logo-for-the-boy-with-the-longest-strongest-last-name-in-the-business-2.Hats-off-chops-up.mp4
M Souvanthalisith<br />Identity<br />
<span style="color: rgb(139, 139, 139);">Wordmark for the designer with the longest last name in the game.</span>
https://freight.cargo.site/t/original/i/N2673227406707456259523288206631/485856151_17998471997759711_2690.jpg
Lecture @ The University of Technology Sydney<br />
<span style="color: rgb(139, 139, 139);">The final slide of a lecture I gave at The University of Technology Sydney. It reads, “The only work that stands the test of time, is the work you put into paving the way.”</span>
https://msouvanthalisith.com/footer
2025-12-01T00:23:16+00:00
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